The Women University Multan established Institute of Management Sciences (IMS) in 2017 which is offering four years BBA (Hons.) degree program with specialization in the areas of Finance, Marketing, and Human Resource Management.
This pursuit of IMS to provide quality education in management sciences is in accordance with its rich intellectual resources as it has 11 permanent faculty members with diverse management backgrounds providing a blend of theory, policy, and practice to ensure that latest and contemporary business education is transferred to students while imparting in them strong cognitive and social skills. Curriculum designed is comprehensive in its application covering all major business courses offered in renowned business schools. Pedagogical techniques at IMS go beyond the traditional methodological pattern and focus on class discussion, case studies, industrial visits, and projects thus providing a continuous linkage and alliance with the business world.
Dynamic economic changes, technological developments, globalization, and the hyper-competition have revolutionized business environment. Management Studies plays a pivotal role in this scenario through providing education through theoretical and practical aspects by imparting managerial skills and professional expertise. Management studies equip its students with theory and practice in various streams such as, human resource management, marketing, finance, entrepreneurship, and supply chain management to cater the needs of modern and competitive business environment.
Our vision is to provide quality education for transforming the society through women empowerment while keeping our values intact.
Our mission is to strive for academic excellence through offering high-quality degree programs with a focus on real world policies, practices, and research. This will ensure a transformation pursuit for its graduates to get developed as future leaders, entrepreneurs, professionals and researchers who are engaged members of the society demonstrating strong character, intellectual depth and ethical decision makin
Scope of BBA Program
The foremost spirit and underlying philosophy of the program is to develop outstanding managerial skills and competency among students by introducing the contemporary ideas in the area of management, marketing, and finance. The importance of developing problem solving, and communication skills is emphasized, which enable students to become highly responsible professional managers, who can not only identify and solve real-life complex business problems, but also serve as contributing professionals to resolve social and economic problems being an active member of society.
Students on completion of BBA program will be eligible to apply for admission in MBA (1.5 Years) and MS programs. They will also be able to open the door to a wide range of career opportunities. These include jobs in Commerce, Marketing, Finance, banking, Human Resource Management, Accounting, and Insurance.
Scope and Objectives
Objectives of BBA Program
The learning goals of BBA program are to develop the intellectual and behavioral competencies among business graduates that will provide a foundation for their future professional and personal development and success. After completion of this degree, students will be able to:
- Develop critical and analytical skills for identification, analysis and solution of problems faced in their personal and professional life and make effective decisions
- Effective use of quantitative and qualitative techniques for finding the solutions to complex real-world situations
- Develop effective written and oral communication skills through the use of appropriate and latest technologies
- Demonstrate competency in business knowledge, theories, concepts and tools taught in the underlying core undergraduate curriculum