We are living in an age of information explosion where technology has changed the way of handling information. Media has become leading growing industry of Pakistan. It has become a force that supports the process of change required for the development of our country. Media’s role in promoting democracy and good governance cannot be denied. A large number of Media organizations have been rapidly set up in Pakistan during the past few years. The development and rapid growth of media industry have made a great scope for fresh graduates in this discipline of Mass Communication. Keeping in view, the growth of media industry and increasing demand for skilled media persons in Pakistan and particularly in the region of Southern Punjab, The Women University Multan has planned to offer BS 4 Year Program so that our young graduates could start their career with confidence and they would be able to compete in the market in responsible manner in order to contribute to national development.
The Mass Communication Undergraduate Program has been designed to prepare students for media related fields. With the help of curricular and extra-curricular activities, this program will help the students build a broad understanding of the role of our discipline in society. Moreover, this high quality educational program will enable students to become critical thinkers and effective as well as ethical media communicators.
Our mission is “to pursue professional excellence”. Our BS Program strives to cultivate strong professional, theoretical and ethical skills that make students to be responsible media professionals, citizens and scholars. We strive to stimulate intellectual curiosity, rational thinking, thoughtful expression and skills necessary for success in all mass communication fields. To accomplish this goal, we have combined practical experience with theoretical course work. Moreover, extracurricular and internship activities are also designed to help students understand and appreciate the crucial role of Mass Communication in our society.
To equip the young graduates with the latest knowledge and skills so that they would start the profession of communication with confidence and they could play their positive role in national development. To help the students understand the role of mass media in a liberal democracy. To enable the students to write, deliver and direct media programs for the benefit of their locality. To prepare students to be able to recognize and analyze the mass problems in their localities and effectively design media strategies that will provide solutions to their problems.
Scope and Objectives
- Teaching Mass Communication in various Universities and Colleges.
- Having a job in ISPR.
- Jobs in various National and International NGO’S.
- Jobs in various Media Organization as a Researcher.
- Work as News caster and News Anchor in different Media Firms.
- Jobs in Informational Ministry.
- Working as PRO in Governmental and Non-Governmental Organizations.
- Jobs in PEMRA.
- Working as a reporter, sub-editor and content writers in various Newspapers and Media channels.
- Work as a Media Spokesperson in various Political Organizations.