The Women University Multan

"ilm tafakkur tadabbur"


Faculty Member

Dr. Asmat A. Sheikh

Personal Information


Dr. Asmat A. Sheikh


Associate Professor of English


03146850377, 03377107400


Degree Passing Year Majors University
Ph. D. in English 2016 Linguistics
M. Phil. English 2003 Linguistics BZU, Multan
Post Masters Diploma in English Language Teaching. Jan, 1992 to Dec, 1992 Department of English BZU Multan.
M.A. English 1985 Literature BZU, Multan
Bachelor of Arts 1981 Arts Islamiya University, Bahawalpur
F. Sc 1980 Pre-Medical BISE, Bahawalpur
Matriculation 1977 Science BISE, Bahawalpur

Teaching Experience

Designation From To Organization
Teacher Incharge/Chairperson Department of English, WUM.
Editor-in-Chief International Journal of Arts and Culture, WUM
Coordinator Ph. D./M. Phil Programme The Women University Multan
Member PEEF Scholarship Committee The Women University Multan
Convener Departmental Doctoral Programme Committee The Women University Multan


  1. Sexually Objectified Female Images in Pakistani Electronic Media Advertisements: An Application of CDA (Submitted January, 2020).
  2. “I Know Why the Caged Bird Sings”: An Illustration of Patriarchal Oppression” (December, 2019 in REVISTA INCLUSIONES, Vol. 10, Num. 28 ( ISSN 0041-8811, pp 281-294).
  3. Teaching Language through Literature: An ELT Based Study (June, 2019 in Religacion, Vol 4 ISSN 2477-9083, pp 528 - 543).
  4. Claiming the Feminine Voice: A Transitivity Analysis of Meatless Days (June, 2019 in Dilema Contemporáneos: Educación, Políticay Valores ISSN: 2007-7890)
  5. Induction, Fortification and Primacy of English as a Medium of Instruction in Primary Education (February, 2019 in Amazonia Investiga ISSN En linea: 2322 – 6307)
  6. Feminist Stylistics: Female Representations in Contemporary Stories by Pakistani Writers (February, 2019 in Dilemas Contemporáneos: Educación, Políticay Special Issue, Vol. 6. ISSN 1390-9304, pp 1-29)
  7. Factors Affecting the Motivation Level of Undergraduates ESL (February 2019, in MJLTM) www. mjltm. com [email protected] mjltm. org, 64. (
  8. An Exploration of Patriarchal Underpinnings in Bollywood Film ‘The Dirty Picture’: A Linguistic and Semiotic Study (December, 2018 in Revista Publicando, Vol.5 No 18. ISSN 1390- 9304, pp 551 – 563)
  9. A Study of Speech Presentation in ‘Moth Smoke’: A Postmodern Perspective (Modern Journal of Language Teaching Methods (December, 2018 MJLTM, Vol. 8, No.12, ISSN 2251-6204, pp167-175. International Scientific Indexing, Impact Factor: 1.341 on ICR )
  10. Beauty Product Advertisements in Pakistani ‘SHE’ Magazine: A Critical Discourse Analysis (2018 Journal of Research & Reviews in Social Sciences Pakistan, Vol. 01 Issue: 02, Coden: JRRSSP ISSN: 2616-6259).
  11. Stereotypical Gender Representations in Chhota Bheem: Kids’ Cartoon Programme on Pogo Channel (December 2017, Pakistan Journal of Women’s Studies, Vol 24, No 2, pp 15-32, ISSN: 1024 - 1256, Centre of Excellence for Women’s Studies, University of Karachi - Pakistan).
  12. Decoding Gender Ideologies Constructed in the Discourses of Khawateen Digest (June 2016, Biannual Journal of Gender & Social Sciences Autumn, Vol. 15, No.2, pp 01-21, ISSN: 1813 – 9892, Fatima Jinnah Women University, Rawalpindi - Pakistan).
  13. Femininities in the Discourse of Khawateen Digest of Pakistan (2015, Pakistan Journal of Gender Studies Vol - II, ISSN – 2072 - 0394). Centre of Excellence for Women’s Studies, University of Karachi, Pakistan).
  14. Women and the Discourse of Advertising: A Quantitative Analysis (2004,Pakistan Journal of Women’s Studies Vol II, No 2, pp 59-69, ISSN:1024-1256), Karachi-Pakistan.
  15. Female Images in Magazine Advertisements: A Feminist Perspective (2004, Quarterly Journal of Gender & Social Issues Vol. 3, Number 3-4, Autumn/Winter). Fatima Jinnah Women University, Rawalpindi-Pakistan.
  16. Ph. D Thesis on ‘Construction of Femininities in the Discourse of Pakistani Women’s Magazines’
  17. M. Phil thesis on ‘A Study in the Discourse of Advertising’.